We’re excited to announce one of our most inspiring AHIG Grant recipients: Indiana Cuningham, founder and CEO of Size & Style Co., who was approved and funded for $587,000 through our Innovative Grant Program.

A huge congratulations to Indiana for her vision, perseverance, and passion in bringing custom, empowering fashion to curvy women across the country!

Recently, AHIG Advisory Board member Susan P. Jennings sat down with Indiana for an exclusive conversation. Here’s a recap of their discussion. (Watch the full video in our members’ portal.)

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Indiana:

Size & Style Co. was born from my own frustration as a curvy woman trying to find stylish, high-quality clothing that truly fit my body—and my lifestyle. The final push came after attending a major event where five other women, including me, showed up in the same low-quality white dress. It was a wake-up call.

From that moment, I vowed to build something better. I earned my MBA, worked as a buyer at Target, then served as a brand manager for an iconic label. Over six years, I gained the knowledge I needed—and launched Size & Style Co. with one goal: To put curvy women first.

We’re not just another plus-size brand. Our made-to-measure apparel empowers women to choose what flatters and fits them—from neckline to hemline. No more being an afterthought. At Size & Style Co., our customer is always front and center.

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Indiana:

It’s both simple and personalized. Customers begin by visiting our platform and taking our Style Quiz, which gathers details on their body shape, fit preferences, and personal style. From there, we recommend a base garment they can fully customize—everything from sleeves to length.

They’ll follow step-by-step videos to collect measurements—ideally with help from a friend or tailor for accuracy. Once we have their dimensions and style preferences, we begin crafting their custom look. In just three weeks, their garment arrives—made just for them. It’s all about celebrating her curves, her way.

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Indiana:

Our dresses start around $350, and they’re made from high-quality fabrics designed to move from desk to dinner. We believe in timeless style and long-term value. Our pieces are built to last—and be loved for years.

We’re also committed to evolving with our customers. If someone loses inches due to a fitness or health journey, we offer free alterations to ensure their dress still fits and flatters. We’re not just a brand—we’re their fashion partner for the long haul.

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Indiana:

We’re proud to make our garments in Chicago, IL, through a team of talented women makers. We’re also exploring responsibly sourced offshore production options to scale, while staying true to our values.

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Indiana:

Take the leap—but do it your way.

You don’t have to follow anyone else’s path to be successful. I went to business school and got industry experience—but that’s just one approach. Some entrepreneurs jump in headfirst and still land in the winner’s circle.

Whatever route you take, stay authentic. Build a business that reflects who you are and the life you want to create—for yourself and your family. And don’t forget to bet on yourself. Every great brand starts with one bold decision.

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We’re honored to support Indiana and the mission behind Size & Style Co.—a brand built to empower, uplift, and redefine fashion for plus-size women everywhere.

Interested in becoming our next success story?

We award a grant every month, and applications are now open.